A properly formulated facial cleanser is the base to every skincare regimen. Depending on your skin type and lifestyle, a facial cleanser can be used once or twice daily. If cleansing once a day, it is best to do so in the evening to help remove any dirt, debris, or oil that has accumulated throughout the day. For the most effective cleanse, gently massage a dime-sized amount (or one pump) of facial cleanser onto a wet face and neck using a light circular motion. Rinse thoroughly with warm water. When drying your skin, a light patting motion is recommended to avoid any potential irritation that may result from excessive rubbing.
In some cases, especially if you wear long-wear makeup, a double-cleanse may be necessary to effectively prepare the skin for skincare to follow. To ensure the skin is thoroughly clean, wash with our Gentle Cleanser first to melt away makeup (including waterproof products) and follow with one of our foaming cleansers to create a fresh, clean slate for serums and moisturizers.
A facial cleanser is best used in conjunction with toners. After cleansing and drying the skin, apply a small amount of facial toner to deliver a dose of ingredients that remain on the surface of the skin. Depending on the toner you choose, this offers another opportunity to reap exfoliating, decongesting, and/or soothing benefits while effectively priming the skin for the remainder of your skincare routine.